BODY ARMOR CAMPAIGN

#ARMORUP

Behind the Scenes

Video: Aaron Tran

Photographer: Catherine Sharp

Producer/Retoucher/Stylist: Julia Tran

Copy: Gabriel Alsina

Body Armor is a sports drink that contains natural flavors, natural sweeteners, and no colors from artificial sources. These sports drinks will not only hydrate the athlete but help boost their performance to the next level. This mock advertising campaign consisted of shooting athletes on location and liquid splashes in the studio to later composite them together. Our tagline, #ARMORUP, shows how diverse athletes "armor up" with Body Armor while performing intense physical activities.